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Respark Your Life

Jul 12, 2021

What is Positioning? Positioning is a concept that starts with the mind of the prospect. Most companies or individuals market products by themselves, they talk about who they are, what they are, what their products are, and how good they are. But positioning is a device that says, don’t forget about yourself, forget about your product, forget about who you are and what you are, start with the mind of the prospect and see if you can find an open hole or position that you can fill in the mind, and when you do that, you can become very successful.


Join host Raymond Aaron on the Wealth Creator Source Podcast brought to you by Respark Your Life. Today Raymond will be speaking to Al Ries, a world-famous author, who has changed the course of entrepreneurship and business for decades. In his 40-year career as a marketing and branding expert, who has transformed the industry by pioneering the concept of positioning. He has changed the world, and the way people think, to not just sell off the market anymore, we brand and position now. 


Expert Action Steps:

  • What position do you own in the mind of your prospects?
  • What position do we want to own in the mind of a prospect?
  • How do you go about doing that?


Guest bio:

Al Ries is an American marketing professional and author. He is the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the Business Week bestseller list on a number of occasions.