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Respark Your Life

Aug 30, 2021

If you’re in sales, cold-calling might not be your favourite thing. But like any tool, when it’s used properly it produces good results. It is a marketing tool like any other. If you use email in the right places you get results if you do it in the right way. But there are certain core principles that you need to know. Fifteen to be exact.

Today’s guest, Scott Channel, will explain some of these principles. He has personally set more than 2,000 C-Level appointments, the most difficult appointments that can be set, using these principles and he’s helped thousands of people do the same. He is the author of the book, Setting Sales Appointments, and he’s a popular speaker and coach, sharing strategies with companies to get in front of more qualified decision-makers and then convert them into a closed account.

In this episode, you will learn:

  • When it gets tough, just take a deep breath, go back to your process, punch up your script, and you can get results.
  • How to get the full benefit of your calling efforts.
  • How to prepare competitive information for your calls so that you can leverage more value.

Scott is an expert in B2B appointment setting, he has booked over 2,000 C-Level appointments in diverse industries. He does not teach theories he thinks should work, he teaches strategies and tactics that actually work. He is the author of three books on this topic, including Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts, Setting Sales Appointments, and his sales script strategies are the focus of the book, 7 Steps to Sales Scripts for B2B Appointment Setting.

For more information about Scott, visit

Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul.